Generally in life, if you work hard and sensibly you will reap the harvest of your labour. This is true in business, and especially true of entrepreneurship. The public may look to the success stories of the 'Dragons Den' panel （BBC business reality show） and perceive these entrepreneurs as being lucky, or having some business flair denied to the rest of us. The reality is usually far more mundane and tedious. These stars of the business world have all succeeded through careful planning, hard work and perseverance. And more than one extremely wealthy self-made businessperson has failed miserably.

    Causes of failure

    Unfortunately, nothing in life is ever a definite given, and businesses often fail. Entrepreneurs are often cited as examples of people who make bad business managers. It is the process of starting a business from an idea that gets them excited. Often, the mundane execution of routine tasks gets neglected or handled badly. And this lack of understanding amongst entrepreneurs has caused many a failure over the years. Telecoms millionaire Peter Jones for example went bankrupt and lost everything. He slept in his business unit until he devised his comeback plan. He made a relatively common mistake that many businesses make when they start out. In his case he relied too heavily on one supplier. Some firms manage to get away with it for a while, others, like Jones' didn't. The point is that the man was not born with a preordained right to become immensely wealthy. He made it, lost it all and learned from his mistakes the hard way. He is a now lot more careful. And a lot more wealthy due to his stubborn perseverance.

    Put your situation into perspective

    Failure is a relative term. Peter Jones interprets his early business failure as feedback. We could learn much from the likes of Jones. Entrepreneurs should also take some pride in the fact that even if their start-up does fail; at least they attempted to become successful. It isn't everyone that actually goes out and forms their own business in the hope of improving their life. That fact alone puts them above most of the population in terms of business achievements. No businessman has a blemish-free career. How a person deals with a failure is what truly distinguishes them from their peers, and unfortunately, this is a lesson that can only be learned through experience.

    在生活中，一般來(lái)說(shuō)，如果你努力并聰明地工作，你將會(huì)收割你勞動(dòng)的豐收成果。這種說(shuō)法在商業(yè)中，由其是在創(chuàng)業(yè)中是真實(shí)的。公眾們可以看到"龍穴"（BBC商業(yè)寫(xiě)實(shí)節(jié)目）里面的成功故事，同時(shí)感覺(jué)這些企業(yè)家們很幸運(yùn)，或者有一些我們其他人沒(méi)有的商業(yè)眼光。實(shí)際情況是，通常情況下，這是十分普通和乏味的一件事。這些商界明星都是通過(guò)仔細(xì)的計(jì)劃，努力工作和堅(jiān)持不懈的精神來(lái)獲得成功的。并且除了極端富有的財(cái)富外，靠自己努力成功的商業(yè)人士們也經(jīng)歷過(guò)痛苦的失敗。

    失敗的原因

    很遺憾，在生活中沒(méi)有任何事情是一成不變的，生意經(jīng)常會(huì)失敗。企業(yè)家們經(jīng)常被引用作為不善經(jīng)營(yíng)理財(cái)?shù)姆独�。從一個(gè)想法到真正開(kāi)始經(jīng)營(yíng)一個(gè)生意的過(guò)程使得他們興奮。通常，對(duì)于慣常程序任務(wù)平平無(wú)奇的執(zhí)行被忽視或者被槽糕的操作。同時(shí)，多年來(lái)，企業(yè)家們對(duì)該問(wèn)題缺乏的理解已經(jīng)導(dǎo)致了很多的失敗。以電信業(yè)的百萬(wàn)富翁Peter Jones為例，他曾經(jīng)破產(chǎn)并失去了一切。他在他的經(jīng)營(yíng)單位里面睡覺(jué)直到他想出了他的復(fù)興計(jì)劃。他曾犯下一個(gè)相對(duì)較普遍的錯(cuò)誤，這一錯(cuò)誤是在許多生意剛開(kāi)始時(shí)經(jīng)常犯的錯(cuò)誤。在他的這一實(shí)例中，他非常依賴于一個(gè)供應(yīng)商。一些公司在一定時(shí)間內(nèi)設(shè)法規(guī)避了這一錯(cuò)誤，其他的公司，如Jone的公司，沒(méi)能做到。問(wèn)題是人類不是天生就注定去做正確的事，然后就變得非常富有的。他破產(chǎn)了，失去了全部，然后從他的錯(cuò)誤中吃一塹長(zhǎng)一智�，F(xiàn)在他更加謹(jǐn)慎，然后由于他頑固的，堅(jiān)持不懈的努力，最終更多的財(cái)富向他涌來(lái)。

    將你置于有希望的環(huán)境中

    失敗時(shí)一個(gè)相對(duì)的概念。Peter Jones 將他早期的生意失敗解讀為反饋信息。我們能從Jones這類人中學(xué)到很多東西。即便他們的啟動(dòng)活動(dòng)確實(shí)失敗了，創(chuàng)業(yè)者們也應(yīng)該感到驕傲；至少他們嘗試去實(shí)現(xiàn)成功。并不是每個(gè)人都會(huì)確實(shí)的工作崗位上走出來(lái)，成立他們自己的公司以希望改善他們的生活。從商業(yè)成就上講，這本身就使得那些人高于大部分普通人。沒(méi)有一個(gè)商業(yè)人士有一個(gè)完美無(wú)瑕的事業(yè)生涯。一個(gè)人怎樣面對(duì)失敗是將其同其同事區(qū)別開(kāi)的一個(gè)重要指標(biāo)。不幸的是，這堂課只能通過(guò)經(jīng)驗(yàn)來(lái)學(xué)會(huì)。